Dunfounded is a new and young marketing and design agency that works in the racing world.
The agency goal is to create marketing and designs with a very young look and feel for the companies that would like to distinguish themselves from how the current racing world looks.
The name of the agency ‘Dunfounded’ has been created as a kind of joke to amaze the clients and make them laugh. In fact, Dunfounded is a made-up word that can be read as dun founded, or dumfounded.
The dum, that has been founded, is a special and rare type of horse that symbolise the new, different and extraordinary ideas that the agency wants to propose to the racing market. Dumfounded is the expected reaction.
Below is the logo concept that comes from the name idea.